BLOGS

Geospatial platform REalyse has launched a property intelligence tool for estate agents utilising data and AI.

The platform said it will allow agents to impress prospects and win more listings, as they can present themselves as local experts with little to no prep time needed. They can also generate branded valuation reports.

There are more than 100 data sources covering planning and policy, land information, achieved rents, market data, detailed comparables, demographics and more, while the platform delivers up to 800 data points per property.

Irakli Menabde, chief operating officer at REalyse, said: “Buying or selling a home will always be a hugely emotive experience, but we want to help all involved parties make far more informed decisions.

“By opening up data access through the REalyse platform, buyers and sellers can think with their heads as well as their hearts, while agents can be far more productive and deliver a better experience.

“The REalyse platform means agents will be able to provide branded valuation reports which buyers and sellers can actually trust.

“Not only will homemovers and investors be more informed about where they truly stand, and therefore a better-quality lead, but agents will also be able to leverage these insights to become true regional experts, irrespective of their personal experience with an area.

“That means winning more business, converting more leads, and improving the liquidity of the property market, no matter whether an agent is working with a residential buyer, an investor or a developer.

“With our tools, everyone is more informed, and consumers can make their property decisions more quickly and objectively. This is a game changer for the property market.”

REalyse’s Pulse valuation platform gives users access to a groundbreaking generative AI assistant, which has a database of over 27 million UK residential properties, combining advanced analytics with a user-friendly interface to deliver instant, actionable insights.

The tool offers personalised property recommendations based on user preferences and market conditions, representing a fundamental shift in the way people search for property in the UK.

Greg Boxer, head of sales at REalyse, added: “As someone who worked as an estate agent for 10 years, I understand how transformational this platform is.

“These data insights have simply never been available before now yet can be utilised by agents to not just win more listings, but to help people make more informed decisions.

“Full valuations which might have taken hours in the past can now be generated within a couple of minutes, and at an unparalleled level of accuracy.

“Our valuation offering means properties will be priced correctly from the outset, cutting the time on the market and the number of viewings needed to sell. A more transparent property market is a more efficient one, and estate agents are perfectly placed to benefit.”